8 Week Challenge Competition Terms & Conditions
Terms & Conditions – 28 Program Transformation Competition (October Challenge)
The Competition will operate across the following challenge periods (“Transformation Periods”):
October Challenge 1: Monday 5th October 2026 – Sunday 29th November 2026
October Challenge 2: Monday 12th October 2026 – Sunday 6th December 2026
October Challenge 3: Monday 19th October 2026 – Sunday 13th December 2026
October Challenge 4: Monday 26th October 2026 – Sunday 20th December 2026
Eligibility
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Individuals wishing to participate in the Competition (“Competitors”) must:
- Be financial members of the Online Exercise & Nutrition Program (“the Program”) provided by 28 throughout the entire duration of their chosen Transformation Period.
- Sign up no later than midnight on the start date of their chosen Transformation Period.
Competition Prize
Most Inspiring Transformation – $10,000 cash
One Competitor will be awarded the prize for achieving the Most Inspiring Transformation across the eligible Transformation Periods.
Entry Requirements
To be eligible for the prize, Competitors must:
Pre-Transformation Photo:
Upload a photo of themselves in their Competition application prior to the commencement of their chosen Transformation Period. This photo must accurately represent the Competitor on the date uploaded.
Post-Transformation Photo:
Upload a second photograph to their Competition profile at http://the28program.com no later than 48 hours after the completion of their Transformation Period. This photo must accurately represent the Competitor on the date uploaded.
28-Word Sentence:
Submit a sentence (no more than 28 words) at the end of their Transformation Period about their transformation journey to be eligible for the “Most Inspiring Transformation” category.
Judging
After the close of the final Transformation Period (Sunday 20th December 2026), the team will judge the Competitors’ Transformation Photos (where provided), sentences, and participation to determine which Competitor has achieved the Most Inspiring Transformation.
Terms & Conditions – 28 Program Transformation Competition (September Challenge)
The Competition will operate across the following challenge periods (“Transformation Periods”):
September Challenge 1: Monday 7th September 2026 – Sunday 1st November 2026
September Challenge 2: Monday 14th September 2026 – Sunday 8th November 2026
September Challenge 3: Monday 21st September 2026 – Sunday 15th November 2026
September Challenge 4: Monday 28th September 2026 – Sunday 22nd November 2026
Eligibility
Individuals wishing to participate in the Competition (“Competitors”) must:
- Be financial members of the Online Exercise & Nutrition Program (“the Program”) provided by 28 throughout the entire duration of their chosen Transformation Period.
- Sign up no later than midnight on the start date of their chosen Transformation Period.
Competition Prize
Most Inspiring Transformation – $10,000 cash
One Competitor will be awarded the prize for achieving the Most Inspiring Transformation across the eligible Transformation Periods.
Entry Requirements
To be eligible for the prize, Competitors must:
Pre-Transformation Photo:
Upload a photo of themselves in their Competition application prior to the commencement of their chosen Transformation Period. This photo must accurately represent the Competitor on the date uploaded.
Post-Transformation Photo:
Upload a second photograph to their Competition profile at http://the28program.com no later than 48 hours after the completion of their Transformation Period. This photo must accurately represent the Competitor on the date uploaded.
28-Word Sentence:
Submit a sentence (no more than 28 words) at the end of their Transformation Period about their transformation journey to be eligible for the “Most Inspiring Transformation” category.
Judging
After the close of the final Transformation Period (Sunday 22nd November 2026), the team will judge the Competitors’ Transformation Photos (where provided), sentences, and participation to determine which Competitor has achieved the Most Inspiring Transformation.
Terms & Conditions – 28 Program Transformation Competition (August Challenge)
The Competition will operate across the following challenge periods (“Transformation Periods”):
August Challenge 1: Monday 3rd August 2026 – Sunday 27th September 2026
August Challenge 2: Monday 10th August 2026 – Sunday 4th October 2026
August Challenge 3: Monday 17th August 2026 – Sunday 11th October 2026
August Challenge 4: Monday 24th August 2026 – Sunday 18th October 2026
August Challenge 5: Monday 31st August 2026 – Sunday 25th October 2026
Eligibility
Individuals wishing to participate in the Competition (“Competitors”) must:
- Be financial members of the Online Exercise & Nutrition Program (“the Program”) provided by 28 throughout the entire duration of their chosen Transformation Period.
- Sign up no later than midnight on the start date of their chosen Transformation Period.
Competition Prize
Most Inspiring Transformation – $10,000 cash
One Competitor will be awarded the prize for achieving the Most Inspiring Transformation across the eligible Transformation Periods.
Entry Requirements
To be eligible for the prize, Competitors must:
Pre-Transformation Photo: Upload a photo of themselves in their Competition application prior to the commencement of their chosen Transformation Period. This photo must accurately represent the Competitor on the date uploaded.
Post-Transformation Photo: Upload a second photograph to their Competition profile at http://the28program.com no later than 48 hours after the completion of their Transformation Period. This photo must accurately represent the Competitor on the date uploaded.
28-Word Sentence: Submit a sentence (no more than 28 words) at the end of their Transformation Period about their transformation journey to be eligible for the “Most Inspiring Transformation” category.
Judging
After the close of the final Transformation Period (Sunday 25th October 2026), the team will judge the Competitors’ Transformation Photos (where provided), sentences, and participation to determine which Competitor has achieved the Most Inspiring Transformation.
Terms & Conditions – 28 Program Transformation Competition (July Challenge)
The Competition will operate across the following challenge periods (“Transformation Periods”):
- July Challenge 1: Monday 29th June 2026 – Sunday 23rd August 2026
- July Challenge 2: Monday 6th July 2026 – Sunday 30th August 2026
- July Challenge 3: Monday 13th July 2026 – Sunday 6th September 2026
- July Challenge 4: Monday 20th July 2026 – Sunday 13th September 2026
Eligibility
Individuals wishing to participate in the Competition (“Competitors”) must:
- Be financial members of the Online Exercise & Nutrition Program (“the Program”) provided by 28 throughout the entire duration of their chosen Transformation Period.
- Sign up no later than midnight on the start date of their chosen Transformation Period.
Competition Prize
Most Inspiring Transformation – $10,000 cash
One Competitor will be awarded the prize for achieving the Most Inspiring Transformation across the eligible Transformation Periods.
Entry Requirements
To be eligible for the prize, Competitors must:
- Pre-Transformation Photo: Upload a photo of themselves in their Competition application prior to the commencement of their chosen Transformation Period. This photo must accurately represent the Competitor on the date uploaded.
- Post-Transformation Photo: Upload a second photograph to their Competition profile at http://the28program.com no later than 48 hours after the completion of their Transformation Period. This photo must accurately represent the Competitor on the date uploaded.
- 28-Word Sentence: Submit a sentence (no more than 28 words) at the end of their Transformation Period about their transformation journey to be eligible for the “Most Inspiring Transformation” category.
Judging
After the close of the final Transformation Period, the team will judge the Competitors’ Transformation Photos (where provided), sentences, and participation to determine which Competitor has achieved the Most Inspiring Transformation.